B'Twin
The B’Twin Village, Lille, France

Just when you think you know what a brand is all about…

If I say ‘B’Twin’ to you it conjures the image of a cheaper brand aimed at novice cyclists, right? Well, yes, you’re right, but you’re also very wrong. There’s a lot more to B’Twin than meets the eye.

Ordinary Cycling Girl was recently invited by Decathlon UK to visit the B’Twin Village in Lille, France. For those of you who are not familiar with B’Twin, it’s Decathlon’s cycling brand and as I’m sure many of you are already aware, the brand comes with a very good reputation for offering decent bikes at low prices. However, here in the UK, at least, it’s probably the brand you are likely to suggest to your pal who’s considering their first road bike or mountain bike, rather than your enthusiastic club cyclist who’s looking to add to his N+1 collection. But don’t be quite so quick to dismiss it for the more experienced cyclist too. (more…)